The highly competitive market and the fast-paced times we live in mean that online sellers need all the necessary resources to be able to compete in their field.
The most important resource that they will need is a product research tool. A great product research tool will help sellers gain a full understanding of the target market, the demand for their product and the competition they are up against.
A product research tool automates the usual product research process, saving time and money.
Two very popular research tools for Amazon FBA sellers on the market are Jungle Scout and ASINpector. We take a look at both to provide you with a full comparison.
Both products work in a similar way on Amazon, by providing a seller with more in depth comparative sales data on any product they may be interested in.
Both tools will list a product’s:
- Product Pricing
- Sales History Information
- Price/Rank History
- Best Seller Rank
- Number of Reviews
- Review Rating
- Estimated Sales (Month)
- Estimated Revenue (Month)
Jungle Scout Features
Jungle Scout offer the option of the web app or Chrome extension, each offering a similar range of features.
The Chrome extension is the simpler and more affordable option, making it suitable for novice sellers.
The extension offers additional information on Amazon Product pages, including the product’s sales performance, possible profit margins, popularity and competitors and FBA fees.
The Jungle Scout web app offers more detailed search filters and larger volumes of data, making it more suitable for the more experienced or more serious sellers.
Jungle Scout aims to help sellers to have the best chance, before they even choose their niche and product to sell.
They offer many useful free tools and information on their site for new sellers and entrepreneurs and offer a product catalogue which advises sellers on the most promising products based on data analysis.
The Niche Hunter will advise users to choose the niches and keywords with the highest search volumes and lowest competition.
The Product History Feature will allow users to analyze their own product history as well as the product history of their competitors in great depth. This data will look at sales history, rank history and pricing history.
Users can refine their search by sales, views, reviews, location, price, demographics and more.
While the Pro version offers over 70 features, the standard version of ASINpector offers a few useful tools to give it an edge over some competitors.
The Mobile Scan feature allows users to scan any item from a store on an IOS or Android device.
The versatility continues in the Reverse Search Feature, which allows users to search other sites like WalMart, eBay, and more, all this while the Head-to-Head Product Pricing feature allows users to compare prices across these 3rd party websites to get a better idea of market value and competition all over.
The Store and Save feature will save searches to access in future.
To manage inventory easily, ASINpector offers the UPC import feature, which uploads them all at once and e-mails you an in-depth report. The Inventory Remaining features allows you to view remaining inventory on hand for all sellers.
For more sales suggestions the Research Child/Variations feature displays the child version of each product and the Bundled Opportunities feature displays items frequently bought together to give you ideas of some product bundles you could offer.
Features – Who Wins?
Both Jungle Scout and ASINpector offer different packages according to pricing, which will affect the amount of features you get.
The standard version of ASINpector does offer more features than the Lite version of Jungle Scout, such as Amazon fees, product dimensions/weight and sourcing tools.
However, even though Jungle Scout Lite offers fewer features, it offers the most important ones and still has the edge over ASINpector for several reasons.
Jungle Scout is able to differentiate between sponsored products and products that list organically, while ASINpector cannot.
This is a major factor to consider the success of a product’s keywords, rankings and sales performance. When a product ranks higher because it is sponsored, one cannot tell if the keywords were effective or if the product is naturally popular.
Jungle is also more adept at handling product variations.
Performance And Efficacy
Both display pretty accurate data.
ASINpector does display BSR (best seller rank) history, while Jungle Scout displays only history.
One of the biggest factors, as mentioned, is that Jungle Scout offers product variation and differentiates between sponsored and organic content, this gives Jungle Scout the accuracy edge.
Both interfaces are relatively user-friendly and straightforward.
Jungle Scout overlays info on top of your browser, making it quicker to access info and to make comparisons.
ASINpector Standard, on the other hand, will open a new tab in your browser which is still useful, but annoying for some. On Page Quick view is only offered as part of the Pro version of ASINpector.
ASINpector standard does allow you to look at all the data at once, including Amazon fees and product weight/dimensions. This is only possible in the Pro version of Jungle Scout.